Friday, March 9, 2018

Judge Rules In Favor Of YouTube In Adpocalypse Lawsuit, Snapchat Braces For Layoffs, Netflix Gets Vertical, YouTube Gets World Series (Again), & More

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Judge Rules In YouTube's Favor In Zombie Go Boom's Adpocalypse Lawsuit


When they filed a lawsuit in the U.S. District Court for the Northern District of California last July, creators James Sweet and Chuck Meré hoped to compel YouTube to reveal the means by which it selects videos for monetization. Unfortunately for them, the judge in their case has now ruled in YouTube's favor.

YouTube TV Wants To Woo Sports Fans, So It Will Sponsor Two More World Series


All sorts of viewers can find something to watch on YouTube TV, but the skinny bundle is a particularly good deal for sports fans, who can gain access to all the channels they desire at a price far better than those of traditional cable packages.

Greyhound To Bus YouTuber Lauren Toyota Around The US For Her Hot For Food Book Tour


When YouTube creators write books based on their channels, they tend to support those texts with multi-city book tours. Such event series require significant logistical planning, and a bus company is leveraging that need to get in a bit of promotion.

YouTube Millionaires: ItsBambii Doesn't "Sugarcoat Anything," And Her Fans Pay Attention


On YouTube, ItsBambii is sharing her personal journey.

Machinima Names Digital Ad Vet Steve Reed VP Of Brand Partnerships


Machinima has named media sales vet Steve Reed VP of brand partnerships. In his new role, Reed will lead the company's U.S. ad sales operations.

Snapchat Reportedly Gearing Up To Lay Off 100 Employees In Largest Round Of Cuts To Date


Snapchat's next round of layoffs may affect about 3% of its total workforce.

Cheddar Arrives In 85 Airports, 5,000 Hotels With New Distribution Deal (Exclusive)


Streaming business news network Cheddar has arrived on 2,000 screens in 85 airports across the U.S. and Canada thanks to a brand new pact with ReachMe.TV.

Defy Media Lays Off 20 Staffers On Programmatic Ad And Licensing Teams


Defy Media is in the process of tendering roughly 20 layoffs — representing about 8% of its workforce — as it shuts down two unprofitable divisions to focus on its flagship content brands.

Hulu Drops Brutal Teaser For Second Season Of The Handmaid's Tale


Hulu is gearing up for the second season of its hallmark The Handmaid's Tale series — a feminist thriller based on Margaret Atwood's celebrated (and particularly pertinent) dystopian novel.

Netflix To Add Vertical Preview Videos In App That Function Like Instagram Stories


Netflix may be the latest platform looking to cash in on the 'Stories' craze.
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