Instagram Plans Monetization For IGTV, YouTube's VidCon Keynote Is All About How Creators Can Make More $$$, Snapchat Renews Emphasis On Creators

Instagram is planning to implement monetization into IGTV by end of year. YouTube is giving creators a LOT of ways to make some more cash. 

Not displaying correctly? View this email online. YouTube's VidCon Keynote Is All About How It Can Help Creators Make (A Lot) More Money   YouTube is taking steps to give creators more opportunities to monetize their content on the platform by bringing channel memberships to more channels and launching partnerships related to direct merchandise sales.  YouTube Debuts Premieres To Let Creators Launch New Videos Within Live Streams   A new YouTube feature answers an interesting question: What if any video could be a live stream?  Season Three Of Joey Graceffa's Escape The Night Now Available Via YouTube Premium   Joey Graceffa's campy murder-mystery serial has made its return to YouTube Premium. Graceffa is the creator and star of Escape The Night, which just launched its third season. The Try Guys Leave BuzzFeed To Launch Independent Production Company   The Try Guys, BuzzFeed's longtime foursome of viral video makers, are finally leaving the media company to go out on their own. Twitter's Creator Ads Are Working, Study Finds Users' Purchase Intent Rises By 88%   According to a study Twitter recently conducted with Magna at IPG Media Lab, a media research group, Twitter users' purchase intent goes up 88% when it comes to products hawked through branded creator posts, as opposed to posts that come directly from brands. YouTube's Susanne Daniels Wants To "Win Some Emmys" For Original Series   After years spent creating original series for YouTube Red—excuse me, YouTube Premium—the video platform has a new goal: to win an Emmy. Snapchat To Place Renewed Emphasis On Creator Community, Unveils Second Series With Patrick Starrr   As compared to other social platforms, Snapchat has not traditionally prioritized the creator community, having launched as a one-to-one communication vehicle for IRL friends before collaborating with premium publishers via its Discover hub. New MTV Studios To Remake The Real World, Daria, More '90s Shows For SVOD Platforms   MTV just launched MTV Studios, which will focus in part on producing spinoffs of old MTV originals and putting them on streaming platforms. YouTube Announces Creative Suite For Brands, Lets Them Live Experiment With Ads   YouTube just announced its new Creative Suite, which targets brands looking to tell better stories on the platform. Users Watch Over 180 Million Hours Of YouTube Content On TV Screens Daily   YouTube viewers now watch more than 180 million hours of the platform's content on TV screens every day. Instagram Exec Says Monetization Will Arrive On Just-Launched IGTV Platform By Year's End   One day after launching its highly-anticipated IGTV service, a long-form vertical video hub that brings Instagram squarely into competition with YouTube, top Instagram exec Jackson Williams arrived at VidCon to field questions from creators about the nascent service, as well as to provide general tips about supercharging growth. Copyright © 2018 Tubefilter, All rights reserved. Sign up for Tubefilter Newsletters here. Our mailing address is: Tubefilter 5405 Wilshire Blvd., Suite 270 Los Angeles, CA 90036 USA  You received this email because you subscribed to a Tubefilter Newsletter or have registered to attend one of our Tubefilter Events. We respect your privacy and inbox. If you believe this was sent to you in error and you no longer wish to receive these emails, please update your subscription preferences or unsubscribe.