YouTube is going full-blown Snapchat. After launching its own version of the Stories format in Nov. 2017, YouTube has now integrated AR effects — familiarly known to Snapchat users as Lenses.
Digital Brand Architects, the talent management and marketing firm acquired by UTA last month, has added eight new creators to its roster, spanning various content verticals including food, music, fashion, and travel.
Yeah1 Group, the Vietnamese media giant that owns a handful of multi-channel networks, is selling ScaleLab — a prominent U.S. network that reps Jake Paul, Jimmy 'MrBeast' Donaldson, and Erika Costell — back to its original owners two months after acquiring the firm for up to $20 million.
Jeffrey Katzenberg's shortform video startup Quibi has a new executive joining its already-powerhouse team. The digital studio has poached CBS's Becky Brooks to lead lifestyle programming for its Daily Essentials sector.
Back in November, Logan Paul drew attention when he headlined an international convention for supporters of 'flat earth,' a conspiracy theory that posits (you guessed it) the earth is flat and not actually a globe at all.
Roi 'Guava Juice' Fabito, the kid-friendly YouTube maestro who has amassed 13 million subscribers and 5 billion lifetime views on the strength of his comedic experiments, DIYs, and challenge videos, is set to vastly expand the distribution of his eponymous toy line.
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