Fanjoy, one of the foremost proprietors of influencer merchandise — which has shipped more than 1 million items to date alongside savvy hawkers including Jake Paul, David Dobrik, and Casey Neistat — is taking a decidedly more fashion-forward approach with its latest collaboration.
In a presentation today at the Edinburgh TV Festival, YouTube's recently-appointed head of originals for EMEA, Luke Hyams, said that the company plans to release 50 original series in 2019.
Brands are direct messaging teens on Instagram to get them to hawk products, usually paying between $5 and $20 without offering an official contract, according to a new report from Taylor Lorenz at The Atlantic.
BuzzFeed's Tasty digital food brand is cultivating a fleet of culinary experts with the launch of its very own Talent Program, which will see luminary chefs and homegrown digital stars creating new content formats for the viral recipe destination.
For the next two years, YouTube Music will be the official presenting sponsor of the American Music Awards (AMAs), thanks to a deal YouTube Music marketing head Angela Courtin called "a natural extension of the intimate artist-fan connection that is made possible on YouTube's global platform."
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