After expanding his multi-million dollar empire by inking 40 global licensing deals in January, seven-year-old YouTube phenom Ryan ToysReview is set to become even more ubiquitous with launch of his very own Nickelodeon series.
For the latest installment of its Emmy-winning campaign Love Has No Labels, the Ad Council has teamed up with the CNN video platform Great Big Story and prominent Facebook star and inspirational human Jay Shetty.
No timetable or talent announcements have been made for Amazon's forthcoming Lord Of The Rings prequel series — for which it paid a reported $250 million solely to license back in Nov. 2017 — but the multi-season venture has now kicked off a social media strategy of sorts.
Think you know what content marketing is? These days, it's smearing into seemingly every corner of the Internet, as brands leverage influencers, news outlets, streamers, film fans, and much else.
Two of Defy Media's key digital properties are finding new homes in the wake of the company's shutdown in November that left all of its employees suddenly jobless.
A new study has ratified what YouTube has long known and more recently taken great strides to combat — that it has a growing conspiracy problem on its hands.
Last month, YouTuber Matthew Patrick — whose Game Theorists channel counts 11.4 million subscribers — made a video alleging that when it abruptly shuttered, Defy Media owed roughly $1.7 million worth of AdSense earnings to him and around 50 other creators.
Brittany Dawn, the fitness influencer accused of scamming followers by vending nutrition plans and weight loss consulting services that she allegedly failed to deliver on.
After closing out VidCon London with a live performance, YouTube megastar and seasoned boxer Olajide 'KSI' Olatunji is hitting the road in furtherance of his music career.
Though Machinima ceased consumer-facing operations earlier this month and laid off the majority of its staff, a handful of the gaming-focused digital network's shows will live on at Rooster Teeth.
Hulu wants you to know the influencers in its ads are sellouts. No, seriously. The streaming company's new ad campaign is called "Hulu Sellouts" and is designed to tell consumers up front that yes, Hulu pays influencers to endorse its services.
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