Reuters: U.S.

Tuesday, February 5, 2019

Marshmello Says More 10 Million People Attended His Virtual 'Fortnite' Concert, Machinima Stops All Consumer-Facing Operations + Lays Off Most Staff

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More Than 10 Million People Attended Marshmello's Live Virtual Concert In Fortnite, DJ Says


Electronic DJ Marshmello made history last night, becoming the first musical artist to hold a live virtual concert inside battle royale game Fortnite.

Influencer-Centric Beauty Brand Morphe Nabs Jeffree Star For Latest Collab

 
Morphe, an indie beauty upstart that has made a name for itself in associating with top YouTube stars, has announced its latest product collaboration.

MrBeast (And Friends) Become Living "Subscribe To PewDiePie" Billboard At Super Bowl

 
MrBeast has pulled off another pro-PewDiePie stunt — this time during one of the year's most-watched events.

YouTube Is Brainstorming New Ways To Combat 'Dislike Mobs'

 
YouTube is taking strides to clamp down on 'dislike mobs' — in which viewers target a video by disliking en masse in order to make a statement of sorts.

World Record Egg Teams With Hulu On Super Bowl Ad, As Stunt's Founder Is Unmasked

 
What began as a not-so-clever ploy to achieve virality has received a massive corporate stamp of approval.

Machinima Ceases All Consumer-Facing Operations, Lays Off Most Of Staff

 
Machinima has ceased operations and laid off most of its staff roughly one month after the gamer-focused digital network was subsumed under the Otter Media umbrella amid the reorganization of parent company AT&T's digital properties.
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