This year, Amazon's going all out for Prime Day. Its annual discount wonderland, where members of Amazon Prime ($119 per year or $13 per month) can score steep deals on everything from Kindles to catnip toys, has for the first time been extended to cover two full days — July 15 and 16. And Amazon plans to promote the event by hosting a Prime Day livestream concert, headlined by Taylor Swift and featuring chart-toppers Dua Lipa, SZA, and Becky G.
Los Angeles-based digital media upstart Attn:, which distributes socially-conscious human interest videos in a bid to generate meaningful online conversations — which have accrued billions of views on Facebook — is tapping two prominent influencers to headline new original shows for Facebook Watch.
One of YouTube's top original content execs, Jon Wax — who serves as the platform's head of drama, scripted, and current programming — is reportedly in talks to join competitor Amazon Studios, the e-tailer's original content arm.
For the first time, Instagram is integrating advertising into the app's Explore section, which can be accessed by tapping on the magnifying glass icon.
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