Matthew Patrick, the YouTube vet who chats about mysteries and puzzles across the internet, film, and video games on two channels — The Game Theorists (12 million subscribers) and The Film Theorists (7.8 million) — is seeing massive numbers with The Theorist Gateway, his 10-month-old alternate reality game (ARG) that he created as a thank you to fans.
YouTube CEO Susan Wojcicki today shared her quarterly update letter with creators — though this iteration honed in on a single philosophical conundrum: how YouTube approaches "openness," Wojcicki writes, "and how we balance that with our responsibility to protect the community."
The 2019 college football season began this past weekend with a handful of games, and is launching in earnest this week and over Labor Day weekend, with wall-to-wall matchups Aug. 28 through Sept. 2.
TikTok is reportedly piloting a native audience network for advertisers in Asia — a product that would enable marketers to harness TikTok's targeting technology to purchase ads that would air off the platform on a network of third-party apps.
YouTube's resident a cappella supergroup Pentatonix has just forged a year-long partnership with RCA as the electronics company kicks off promotion for its 100th anniversary.
Select Management Group, one of the most illustrious talent management firms in the digital space, has added to its roster with figures from the traditional entertainment and sports businesses. At the same time, the company has hired two new managers to round out its staff.
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