| GOOGLE SETTLES: Google agreed to pay a fine of $270 million and make changes to its online ad tools in a settlement with French regulators announced Monday. France’s competition watchdog investigation had focused on Google’s alleged abuse of its leading role in the digital advertising sector. Google did not dispute the facts of the case and opted to settle while proposing changes, according to the Competition Authority. "The decision to sanction Google is of particular significance because it's the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies," Isabelle de Sila, the authority’s chief, said in a statement. Google France’s legal director said that the commitments made will make it easier for ad publishers to use the platform’s data and tools. An independent observer will be assigned to monitor Google’s compliance. And while the changes are only binding in France, Maria Gomri said Google will be testing its tweaks “over the coming months before rolling them out more broadly, including some globally.” The settlement announced Monday is one of the first by a tech giant in an antitrust case. It’s also the first time Google has agreed to make changes to its advertising business. Read more about the agreement. UNDER PRESSURE: The conservative group American Principles Project is putting pressure on Republicans to be wary of groups that have financial ties with tech giants, according to a letter published Monday. The group warns congressional Republicans to be cautious about meeting with organizations that are accepting funds from the Silicon Valley giants. The letter is hinged on the narrative conservatives have been pushing that tech giants are censoring content with an anti-conservative bias, though there is a lack of evidence to back up those claims. Read more here. FACEBOOK VS. APPLE (AGAIN): Facebook won’t take a cut of revenue from creators using paid features on its platform until 2023, Facebook CEO Mark Zuckerberg said Monday while knocking Apple over its commission fees. Facebook will keep paid online events, fan subscriptions badges and “upcoming independent news products” free for creators for the next couple of years, he said in a post. “And when we do introduce a revenue share, it will be less than the 30% that Apple and others take,” he added. Facebook will also launch a new payout interface that will allow creators to see how different companies' fees and taxes are “impacting their earnings,” Zuckerberg said. Read more here. |
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