Reuters: U.S.

Thursday, March 22, 2018

YouTube To Increase Ads For Select Users To Drive Subs To New Service, IMAX + Nickelodeon Try To Find Gen Z In VR, YouTube Gun Crackdown Begins, More

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YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service


"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers," Cohen said, when referring to the YouTube users who use the site like a music service. 

After "Really Bad Mistakes" And A Year Off, Shay Carl Returns To Shaytards Channel


As Shay Carl Butler looks to atone for mistakes he has made in his personal life, he has returned to the YouTube channel he and his family made famous.

YouTube Red Scoops Up Susan Sarandon-Starring Indie Feature Vulture Club


Though YouTube Red's original series and films have yet to make a substantial cultural dent or generate widespread critical acclaim, the video giant has just scooped up a Susan Sarandon-starring indie in hopes of achieving the latter.

Rhett & Link's Good Mythical Morning Fetes 1,300 Episodes And 13 Million Subscribers


Good Mythical Morning, one of the most popular and long-running talk shows in YouTube history, has surpassed a thrilling milestone

Patty Hirsch Named GM Of Warner Bros. Digital Labs, CEO Of DramaFever


Hirsch most recently served as SVP of digital for Time Inc. and, prior to that, as VP/GM of digital media at CBS Interactive.

Karate Kid Stars Are 30 Years Older In Trailer For YouTube Red Series Cobra Kai


A trailer for an upcoming YouTube Red series is providing an idea of how that show might turn an 80s classic on its head.

As YouTube Begins Crackdown On Gun Channels, One Of Them Heads To Pornhub


Fewer than 48 hours after YouTube announced a tightened policy concerning gun-related content on its platform, creators are feeling the effects and scrambling for solutions, no matter how out of the box they may seem.

Google Hopes YouTube's "Top News" Section Will Combat Misinformation In Its Search Results


YouTube has announced a new solution for its fake news problem. The video site will launch a "top news" section, which will feature videos from verified sources like The Washington Post and The Financial Times.

Storied TV Exec Cecile Frot-Coutaz Leaves FremantleMedia To Lead YouTube's EMEA Efforts


Frot-Coutaz has been with FremantleMedia — which is behind shows like American Idol, America's Got Talent, American Gods, and The Young Pope — for more than two decades, and her departure arrives as something of a shock

Fund This: Couch Potatoes Lampoon The Ennui Of Suburbia


The show's creators plan to tackle several deep coming-of-age themes, including the fear of change. That may sound dramatic, but Suburbia still looks like it will be both a comedy and a though-provoking treatise on the modern suburb.

IMAX And Nickelodeon Hope To Find Lost Gen Z Fans In VR


It's always interesting to see how media/entertainment companies are remaking themselves in this fast-moving era to reclaim some of the young audiences that once made their businesses huge. When they partner up on such reclamation projects, it's particularly interesing.
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