Reuters: U.S.

Wednesday, May 8, 2019

Liza Koshy, James Charles, Lilly Singh Got Coveted Invites To Met Gala, 500 Hours Of Content Uploaded To YouTube Every Minute, Adidas Snapchat Sales

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Liza Koshy, James Charles, And Lilly Singh Got Coveted Invites To The Met Gala


A trio of top YouTube stars graced the red carpet of arguably the biggest fashion event of the year: the Met Gala, an annual fundraiser established by Vogue editor Anna Wintour to raise money for The Metropolitan Museum of Art.

Instagram's In-App Shopping Feature 'Checkout' Helped Boost Adidas' Online Sales By 40%

 
Adidas has seen a major sales boost from Instagram's 'Checkout' feature. The sportswear company is one of 20 brands that have been participating in a beta test of the feature since March.

Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform

 
Six-year-old sock retailer Bombas, which donates one pair of socks to someone in need for every pair that's sold, focuses the majority of its ad budget on linear television, says CMO Kate Huyett.

Police Investigating Alleged Drugging Of Guest At Jake Paul-Hosted House Party

 
Police are investigating a claim that one partygoer may have been drugged over the weekend at a massive gathering hosted by controversial YouTube star Jake Paul.

"Commerce Is Coming To The NewFronts," Says Wavemaker's Content Head Noah Mallin

 
"Commerce is coming to the NewFronts," says leading ad exec Noah Mallin, the head of content and experience at top ad agency Wavemaker.

More Than 500 Hours Of Content Are Now Being Uploaded To YouTube Every Minute

 
Your average person could spend their entire lifetime trying to watch all the content uploaded to YouTube in just one day. The platform's users upload more than 500 hours of fresh video per minute, YouTube revealed at recent press events.
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