Tech giants face probe abroad © Getty Images The competition authorities of the European Commission and U.K. opened twin investigations Friday into an advertising agreement between Meta and Google, building on the antitrust scrutiny the California-based tech giants are facing abroad. The investigations focus around a 2018 agreement, which Google code-named “Jedi Blue,” between Google and Facebook, now under the parent company name Meta, for the participation of Meta’s Audience Network in Google’s Open Bidding program. The investigations will look into whether the agreement was part of an effort to exclude ad tech services competing with Google’s Open Bidding program and restricted competition in the online advertising market. “Many publishers rely on online display advertising to fund online content for consumers. Via the so-called 'Jedi Blue' agreement between Google and Meta, a competing technology to Google's Open Bidding may have been targeted with the aim to weaken it and exclude it from the market for displaying ads on publisher websites and apps,” European Commission Executive Vice President Margrethe Vestager said in a statement. Read more here. |
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