Elon Musk appears to be on the cusp of finalizing his $44 billion deal to take over Twitter ahead of a court-imposed Friday deadline, but the future of the platform remains uncertain as the billionaire space and auto executive prepares to jump into the social media scene.
Here are five questions looming ahead of Musk's pending takeover.
1. What will content moderation look like?
Throughout the six-month saga of Musk's agreement to buy Twitter, he's indicated he would shift the platform to be in line with his views of a free speech environment by peeling back measures Twitter currently has in place that bar certain content.
Critics warn that could lead to a rise in disinformation, which could in turn drive away advertisers and thus cut into Twitter's main source of revenue.
Musk seemingly tried to quell those concerns in a message to advertisers he posted Thursday, telling them Twitter "obviously cannot become a free-for-all hellscape, where anything can be said with no consequences."
2. Will Trump return?
One of the most direct changes Musk has indicated he would make is letting former President Trump back on Twitter.
In an interview in May at an event hosted by the Financial Times, Musk said he would reverse the platform's permanent ban on Trump. He called Twitter's decision to ban Trump over posts it deemed to incite violence around the Jan. 6, 2021, riot at the Capitol a "morally bad decision" and "foolish in the extreme."
3. What will happen to Twitter's staff?
Musk reportedly plans to make cuts to Twitter's 7,500-person workforce, though it is not clear to what extent.
Musk told prospective investors that he plans to slim Twitter's workforce by nearly 75 percent, to a staff of around 2,000, The Washington Post reported last week.
Musk pushed back on the reporting, telling employees Wednesday that he does not plan to reduce the workforce to that extent, people familiar with the matter told Bloomberg News. But he is still expected to cut some staff as part of the takeover, Bloomberg reported.
4. How will Musk's takeover impact the right-wing social media app market?
Alternative social media platforms offering lax content moderation measures have popped up in recent years, catering to right-wing audiences as a number of conservative figures have been booted from mainstream platforms for violating platform policies.
But if Twitter allows for more of that content under Musk, as he's indicated, the change could cut into the number of users on those platforms — or even kill some of the alternative sites, said president and CEO of the left-leaning watchdog group Media Matters Angelo Carusone.
5. What other changes are on the horizon?
Musk's chief call for change at Twitter has centered on carrying out his vision for a free speech environment, but he's indicated other updates that the platform may include under his leadership, too.
When announcing the initial acquisition agreement in April, Musk said he wanted to make Twitter's algorithm open source in an effort to "increase trust."
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