 Technology |
Technology |
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Google takes on AI in political ads |
As artificial intelligence (AI) becomes more common in campaign ads, Google will require all verified election advertisers to disclose use of the tools. |
The update to Google's policy will go into effect in November, one year before the 2024 presidential election, in which the use of AI in campaign content has already become more prevalent, especially in the Republican presidential primary. "Given the growing prevalence of tools that produce synthetic content, we're expanding our policies a step further to require advertisers to disclose when their election ads include material that's been digitally altered or generated," a Google spokesperson said in a statement. "This update builds on our existing transparency efforts — it'll help further support responsible political advertising and provide voters with the information they need to make informed decisions," the spokesperson said. All verified election advertisers are required to "prominently disclose" if an ad contains synthetic content that has been digitally altered or generated and "depicts real or realistic-looking people or events," according to Google. Ads that have "minor alterations that are inconsequential to the claims," such as resizing images, color corrections or minor background edits, are exempt from the disclosure requirements. Read more in a full report at TheHill.com. |
Welcome to The Hill's Technology newsletter, I'm Rebecca Klar — tracking the latest moves from Capitol Hill to Silicon Valley. |
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How policy will be impacting the tech sector now and in the future: |
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California Gov. Gavin Newsom (D) signed an executive order Wednesday directing the state to study the potential uses and risks of generative artificial intelligence (AI) — a subset of AI, like ChatGPT — that generates novel text, images and other content. "This is a potentially transformative technology — comparable to the advent of the internet — and we're only scratching the surface of understanding what [generative AI] is … |
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| U.S.-based streaming company Roku is planning to cut hundreds of positions in its workforce and slow down its hiring process in an effort to boost profits after a series of quarterly losses. In a Securities and Exchange Commission (SEC) filing Wednesday, Roku, which specializes in audio and video manufacturing, said it plans to lay off 10 percent of its workforce, or approximately 360 people. Roku is hoping for a restructuring … |
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Anti-Defamation League (ADL) CEO Jonathan Greenblatt responded to tech billionaire Elon Musk’s accusations the organization was trying to “kill X,” arguing posts on social media as a whole have been “deeply troubling.” "I can't really tell you what's in his head," Greenblatt said during an interview with CNN “Primetime's” Abby Phillips. "There is a problem across all social media services. … |
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The European Union has announced new digital rules targeting global tech giants Apple, Amazon, Microsoft, Google parent company Alphabet, Facebook parent company Meta and TikTok parent company ByteDance. The tech firms as of Wednesday are classified as online "gatekeepers," subjecting them to the highest level of scrutiny under the EU's Digital Markets Act (DMA). "The most impactful online companies will now have to play by … |
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News we've flagged from the intersection of tech and other topics: |
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Google top lawyer to lead in antitrust case |
The New York Times reported on how one of Google's top lawyers, Kent Walker, will be leading the company in its upcoming antitrust trial. |
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Cyber industry urges change on mental health |
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Professionals in the cybersecurity industry are urging a change to bring more mental health resources for workers given the high demand of the jobs, CyberScoop reported. |
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Upcoming news themes and events we're watching: |
- The Brookings Institution will host a panel on artificial intelligence regulation and risks, including Rep. Ted Lieu (D-Calif.), on Sept. 14 at 1:30 p.m. ET.
- The Senate Commerce Committee will hold a hearing on AI transparency on Tuesday at 2:30 p.m. ET.
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Branch out with other reads on The Hill: |
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NEW YORK (AP) — Meta lost a legal battle Wednesday to halt a Norwegian ban on its advertising practices that came with hefty daily fines, in a blow to the U.S. social media giant's business model. Norwegian regulator Datatilsynet in July announced a "temporary ban" on Facebook and Instagram's behavioral … |
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Two key stories on The Hill right now: |
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A federal judge in Texas on Wednesday ordered the state to remove buoys it set up in the Rio Grande to deter migration, as part of its Operation Lone … Read more |
| Kentucky Sen. Rand Paul (R) on Wednesday challenged Capitol Hill attending physician Brian Monahan's finding that Senate Republican Leader Mitch McConnell's … Read more |
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Opinions related to tech submitted to The Hill: |
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You're all caught up. See you tomorrow! |
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