Big moves are currently happening in the YouTube children's category. Last month, a U.K.-based venture called Little Baby Bum — which is the ninth most-viewed YouTube channel in the world thanks to its nursery rhyme videos — was acquired for a reported $8 million. And now, another player in the space is making waves.
Following its $85 billion takeover of Time Warner — which has since been renamed WarnerMedia — telecommunications giant AT&T is finding new synergy between new and existing brands.
NewFronts West, a two-day event kicking off Tuesday, October 9 in Los Angeles, marks the first time that the digital media buyer-aimed circus will venture from its home turf in New York City.
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