YouTube's advertising engine is about to get even smarter. Google, YouTube's parent company, announced at Advertising Week today that it will be introducing sale-closing tools called "ad extensions for video" that, in some cases, could allow users to purchase third-party goods like movie tickets without ever having to leave YouTube.
Like the rest of the internet, Logan Paul has strong opinions about Shane Dawson's massively-viewed yet seemingly long-winded The Mind Of Jake Paul docuseries, which is chiefly attempting ascertain whether Logan's younger brother, Jake, is a sociopath.
YouTube, having hired industry vet Derek Blasberg to lead a new division dedicated to fashion and beauty partnerships in June, was out in full force at Paris Fashion Week.
Channel Frederator, the YouTube-focused multichannel network branch of the animation hub, has established a $1 million creative fund exclusively for members of its network.
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