Sometimes, you just have to give it away. And even then, it can be difficult for even the biggest companies to get audiences to pay attention in an era of Endless Stuff to Watch.
A whole year on YouTube has seemingly led up to this: the annual Rewind compilation, which is produced by digital studio Portal A, and which sees the video giant taking a look back at the creators, videos, and memes that had the biggest impact in 2018.
Nikita Dragun is taking on Victoria's Secret. The transgender beauty vlogger — who boasts 1.9 million YouTube subscribers, 3.3 million Instagram followers, and 436,000 Twitter followers — shared her own Victoria's Secret-style ad on social media yesterday.
More and more Hollywood stars are trying their hand at being YouTubers — with supermodel Naomi Campbell and Game Of Thrones actor Jason Momoa being the latest traditional celebrities to launch their own vlogs.
Newly-revealed documents show Facebook CEO Mark Zuckerberg gave Facebook execs the go-ahead to sever Vine users' ability to see if any of their Facebook friends were also using the microvideo platform.
Vlogmas, a grueling YouTube tradition in which creators — typically lifestyle and family vloggers — commit to posting every day during the month of December until Christmas, is already in full swing. However, this year's iteration has arrived with something of a twist.
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