Gillette’s New Ad Addressing Toxic Masculinity Met With 400,000 Dislikes From YouTube Users, The Egg Heads To Twitter, Portal A Investment, & More

Gilette's latest marketing campaign is met with a lot of praise - and a lot of hostility - online. 

Not displaying correctly? View this email online. Gillette's New Ad Addressing Toxic Masculinity Met With 400,000 Dislikes, Vitriol From YouTube Users Shaving company Gillette's striking new campaign about ending toxic masculinity debuted yesterday on YouTube, and in less than 24 hours, it has garnered more than 5 million views — as well as hundreds of thousands of downvotes and a tidal wave of negative comments from YouTube users. Top 50 Most Viewed US YouTube Channels • Week Of 1/13/2019   We're back with another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed US YouTube Channels. And a desintation full of nursery rhymes new and old is in the top spot. Netflix Announces Biggest Subscription Price Hike To Date   Netflix has announced its largest-ever subscription price hike — to the tune of between 13% and 18%, depending on the plan — marking the fourth time that the company has upped fares in its 12-year history. TopBuzz Creator Spotlight: Joshua Weidling's 'Digital Tour Bus' Chronicles Musicians' Lives On The Road   Like a lot of middle school students, Joshua Weidling became entranced by music during adolescence. Instagram's Most-Liked Egg Now Trying To Be Twitter's Most-Retweeted Egg   The egg that defeated Kylie Jenner is back. Well, sort of. In case you're not aware, a photo of a single brown egg became the most-liked post on Instagram this week, beating Jenner's February 2018 post introducing her then-newborn daughter Stormi. Abrams Artists Agency Names Katina Kontarakis Director Of Sales On Digital Team   Top talent agency Abrams Artists has tendered yet another hire within its digital division, naming TV vet Katina Kontarakis director of sales. Nike To Unveil Latest Shoe Launch On Twitch   Nike is turning to Twitch, which boasts a bustling 'sneakerhead' community, to introduce its latest shoe launch. Content Studio Portal A Sees Partnership With, Investment From Jimmy Kimmel-Backed Wheelhouse Entertainment   Content studio Portal A has sealed a partnership with talent and content hub Wheelhouse Entertainment to offer their combined collaborative resources to shared clients including media platforms, brands, and ad agencies. Copyright © 2019 Tubefilter, All rights reserved. Sign up for Tubefilter Newsletters here. Our mailing address is: Tubefilter 5405 Wilshire Blvd., Suite 270 Los Angeles, CA 90036 USA  You received this email because you subscribed to a Tubefilter Newsletter or have registered to attend one of our Tubefilter Events. We respect your privacy and inbox. If you believe this was sent to you in error and you no longer wish to receive these emails, please update your subscription preferences or unsubscribe.