YouTube Premium has nabbed yet another big-ticket name as it continues to build out its original content slate. David Mirkin, the producer of the iconic animated series The Simpsons, is currently readying a live action sci-fi dramedy series for the video giant dubbed Jeff Of The Universe.
Hulu has revealed more details about its new marketing foray: "pause-vertising." The idea, first floated by Hulu in December, is that when a user chooses to pause a TV show or movie a static ad will show up on screen.
Jellysmack, the digital video upstart that primarily publishes on Facebook and drives 3 billion monthly video views across its various brands, has hired former Refinery29 executive Jenifer Geller to head up beauty sales and partnerships.
Esports enthusiasts will have a new way to spectate the upcoming second season of Overwatch League matches on Twitch, thanks to a partnership between the platform and Overwatch developer Blizzard.
Like many other YouTubers, when Donald De La Haye's channel Deestroying garnered enough subscribers and views for him to begin making AdSense revenue from his videos, he was stoked.
TikTok, the Bytedance-owned lip-syncing and short-form video app — known for proliferating quirky memes and user challenges — is weighing new monetization strategies.
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