Reuters: U.S.

Wednesday, May 29, 2019

Sephora Takes Crowdsourced Approach To Influencer Marketing With Beauty ‘Squad’, YouTube To Shut Down Gaming App, Logan And Jake Paul Drama, & More

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Sephora Takes Crowdsourced Approach To Influencer Marketing With New Beauty 'Squad'


Sephora is taking a decidedly novel approach to influencer marketing. Rather than relying on its corporate team to ink one-off partnerships with influencers centered around campaigns or product launches, the beauty retailer is turning to fans to help cast its #SephoraSquad.

Netflix Says It Will "Rethink Our Entire Investment In Georgia" If Anti-Abortion Law Is Enacted

 
Netflix has taken a stronger stance than its contemporaries against anti-abortion legislation that has spurred massive protest across numerous states — namely Georgia. 

Abrams Artists Signs 6 New Gaming Creators, Including The Warp Zone And Actor Jason Mewes

 
Top talent agency Abrams Artists Agency (AAA) has added a swath of new creators to its rapidly-expanding gaming roster.

YouTube Will Permanently Shutter Standalone Gaming App On May 30


YouTube has confirmed that it will shutter the standalone YouTube Gaming app this Thursday, May 30. YouTube first said that it was shuttering the app last September, whereupon it launched a new landing page on desktops at YouTube.com/Gaming.

KSI Loses 100,000 Subscribers After Brother Deji Posts Video Accusing Him Of Abusive Behavior

 
YouTuber Olajide 'KSI' Olatunji's long-running public feud with his younger brother Deji Olatunji has come to a head.

YouTube To Debut Original Biopic Starring Latin Grammy Winner Maluma

 
Colombian pop artist Maluma is coming to YouTube. The singer, who's won a Latin Grammy Award and has collaborated with the likes of Madonna, Shakira, and XXXTentacion, will star in the full-length YouTube Original documentary Maluma: Lo Que Era, Lo Que Soy, Lo Que Sere.

Logan And Jake Paul To Chat YouTube Drama On New Joint Channel

 
YouTube brothers Logan and Jake Paul are enormously successful on their own platforms, despite numerous controversies that have rocked their respective careers.
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