| Snapchat is refusing to let its Spectacles dream die. Today, the company launched online presales for the latest generation of its connected sunglasses, which it first launched in 2016 to great fanfare ahead of the company's IPO, though excitement quickly fizzled. In 2017, Reuters reports, Snapchat wrote down $40 million in unsold glasses, though the company launched a second iteration of the device in 2018 with new colors, water resistance, and a quicker transfer of footage to the app. |
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