Reuters: U.S.

Monday, August 28, 2017

Snapchat Finally Embraces Its Influencers, Todrick Hall Is In Taylor Swift's Music Video, Who's An Influencer When You Can Buy Fake Love Online?, More

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Snapchat Looks To Win Over Influencers As Many Of Them Head To Instagram


Snapchat's latest earnings report revealed a spate of bad news, and the messaging app appears to be responding to its struggles by appealing to a group that can potentially bring in a lot of ad dollars.

Marijuana-Themed Media Company Merry Jane Gets A Spark From Seth Rogen, Wiz Khalifa


Marijuana-based content, perhaps fueled by increased legal availability of the green stuff in several U.S. states, has seen a surge of popularity over the past year.

ICM Partners Signs BuzzFeed Creator Quinta Brunson


Brunson, who has produced and starred in countless BuzzFeed clips — including the viral 9 Perks Of Being Short, which has clocked roughly 8 million views on YouTube to date — has generated over 50 million views for the publisher.

For Netflix, The Defenders Is A Market Research Goldmine


For the streaming service, the launch of The Defenders is more than just the culmination of nearly four years of production spread across five shows.

Check Out The Trailer For Season 3 Of Go90's Hit Series Guidance (Exclusive)


Guidance, which is one of the most popular AwesomenessTV-produced series to emerge from Verizon's go90 video platform, is set to launch its third season on Monday.

Who's An Influencer When You Can Buy Fake Online Love?


For all the recent cultural omnipresence of online influencers, the past year or so has had some seriously rough patches.

Digital Management Firm Expand Entertainment Signs Meredith Foster (Exclusive)


Launched last November, Expand was co-founded by former Big Frame manager Colette Patnaude and writer/producer Eddie Wintle.

YouTube Go App Launches For Bandwidth-Hungry Viewers In Indonesia


Many of Indonesia's 263 million residents love watching YouTube, and those viewers just gained access to a valuable tool.

Indie Spotlight: In The Stand, Lemonade Is Serious Business


Before the summer runs out, many Americans will pick up glasses of lemonade from stands run by entrepreneurial youngsters. If you're not yet craving a tall glass of the sweet-and-sour drink, perhaps The Stand will whet your appetite.

Todrick Hall To Appear In Taylor Swift's "Look What You Made Me Do" Music Video


Taylor Swift has tapped YouTube triple threat Todrick Hall to appear in the music video for her comeback single "Look What You Made Me Do."
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