Reuters: U.S.

Wednesday, November 22, 2017

Nike's First Campaign With A YouTube Star, Advertisers Reportedly Weary Of Brand Safety On Google Preferred, Making Antennas Great Again, & More

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Nike Enlists Megan Batoon For Its First Campaign Alongside A YouTube Star


To market its Nike Air VaporMax line ahead of the holiday season, the top sneaker brand in the US turned to a YouTube star.

Verizon, NBCUniversal To Stream Thanksgiving Day Parade Again, With Try Guy Keith Habersberger As Co-Host


For many families, the Macy's Thanksgiving Day Parade is an integral holiday morning tradition. In 2016, NBC modernized its yearly spectacle by partnering with Verizon to launch a live stream that offered 360-degree views of the floats, performances, and assorted acts that rolled through Manhattan.

Pocket.Watch Adds EvanTube, CaptainSparklez To Roster Of Kid-Friendly Creators


While YouTube work to ensure the family-friendly nature of the videos in its children's section, a startup is putting together a formidable lineup of popular, kid-safe creators.

Nerdist Updates The Radio Play Format For The Digital Age With New Series On The Alpha SVOD Service


Long ago, before the advent of the television, radio plays had their moment in the spotlight. 70 years later, the rise of podcasting has brought old formats to new consumers, and the radio play has seen a resurgence in popularity as a result.

Free TV? Local Broadcasters, Digital Multicast, And FCC Could Make Antennas Great Again


It's the best deal in television, and in some ways the most antediluvian. Get a TV, stick a digital antenna on it, and boom! You can watch a bunch of shows, on a bunch of channels, for free! Free? Over the air? Get outta here! Who does that?

YouTube Declares Fried Ice Cream Its Number-One "Breakout Food" Of 2017


If you're bored with typical Thanksgiving fare, you can try to zest up your table by adding a "breakout" food item to it.

Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)


After the issue of 'brand safety' became a hot topic on YouTube last spring with the dawn of the 'Adpocalypse', it turns out that top advertisers have now discovered inappropriate videos in the unlikely realm of Google Preferred.
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