Reuters: U.S.

Tuesday, April 3, 2018

Snapchat Tries Explaining Itself In First TV Commercial, LeLe Pons Is "Crazier" Than The Characters She Portrays, Crunchyroll Gets Into Gaming, & More

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Snapchat Tries Explaining Itself To The Masses In First TV Commercial


Snapchat is still trying to explain what it is — and reach an audience beyond its core tween base — with its first-ever television commercial.

Rooster Teeth Explores Its History In Documentary Why We're Here, Coming April 20


Rooster Teeth is giving its biggest fans an inside look at its early days.

YouTube Helps Music App Genius Build A Stories Product Of Its Own


Add Genius to the list of media companies that possess their own version of the Stories feature originated by Snapchat.

Lele Pons Says She Edits All Her Own Videos, Is "Crazier" Than The Characters She Portrays


Vine-turned-YouTube superstar Lele Pons discussed her creative process and responded to frequent criticisms in an interview on WNYC's Note To Self podcast.

YouTube Launches New Ad Unit Called 'TrueView For Reach'


YouTube has introduced a new way to purchase its skippable TrueView ads.

Disney To Launch $5 Monthly ESPN+ Streaming Service On April 12


The technologiocal infrastructure for ESPN+, which will live within a redesigned version of the ESPN app, will be provided by BAMTech Media, which Disney acquired for $1.6 billion last August.

YouTube Channels Fine Bros Entertainment, Draw With Jazza Contribute Top April Fools Day Hijinks


A few digital media companies and YouTube channels took some time to put together prankish videos, several of which ended up on YouTube's trending tab.

Anime Streaming Service Crunchyroll Releases Its First Game


Crunchyroll, which delivers dozens of Japanese anime series to an international audience, is getting into game development.
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