The Democratic Governors Association is spending some $75 million on initial ad buys for the fall as it looks to provide air cover for some of the country's most vulnerable Democratic incumbents.
The initial reservations include $23 million in Michigan, where Gov. Gretchen Whitmer is facing reelection, $21 million in Wisconsin to protect Gov. Tony Evers, and $10 million in Nevada in support of Gov. Steve Sissolak. The DGA is also spending $5 million in both Colorado and Maine, another $4.5 million in Minnesota and $2.5 million in New Mexico. The buy also includes $4 million in Kansas, where Gov. Laura Kelly is staring down a difficult reelection campaign.
GOP targets Grisham: Meanwhile, the Republican Governors Association is out with a six-figure ad buy attacking New Mexico Gov. Michelle Lujan Grisham, accusing her of denying the "crisis" at the U.S.-Mexico border.
"Instead of sending reinforcements to stop this humanitarian crisis, Lujan Grisham actually pulled National Guard troops away from the border," a narrator says in the minute-long spot. "In fact, she said she doesn't even believe there is a crisis and she refuses to oppose Biden's open-border policy, which will cause an unprecedented surge at our border over the next few months."
Campaigning across the aisle: Sen. Joe Manchin (D-W.Va.) appeared in a new campaign ad for GOP Rep. David McKinley (W.Va.), doubling down on his opposition to Build Back Better. In the ad for McKinley, who also opposed the legislation, Manchin said if he "can't go home and explain it, I can't vote for it, and that's why I opposed Build Back Better.
"For Alex Mooney and his out-of-state supporters to suggest David McKinley supported Build Back Better is an outright lie," Manchin added, saying "Alex Mooney has proven he's all about Alex Mooney. But West Virginians know David McKinley is all about us."
Intra-party distancing: Meanwhile, Democratic Sen. Maggie Hassan (N.H.) took an opposite approach in her first campaign ad of the year, distancing herself from Biden.
"I'm taking on members of my own party to push a gas tax holiday," Hassan said in the ad, appealing to voters concerned about spiking gas prices across the country.
"And I'm pushing Joe Biden to release more of our oil reserves. That's how we lower costs and get through these times."
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