Facebook Is Testing Its Own Influencer Marketing Platform, YouTube Taps Cardi B To Promote Its Revamped Music Service, Artist On The Rise, & More

Google has Famebit. Twitter has Niche. Now Facebook wants in on the influencer marketing action. 

Not displaying correctly? View this email online. Facebook Is Testing Its Own Influencer Marketing Platform   As Facebook's latest advertisements promise a return to its roots as a platform meant to connect friends and family, the company's aiming for a more "organic" approach to advertising—branded influencer posts. Ellen DeGeneres's Dancing Sidekick tWitch Gets His Own YouTube Series   Ellen DeGeneres's sidekick and DJ/dancer on The Ellen DeGeneres Show, Stephen "tWitch" Boss, is getting his own spinoff series. Geek & Sundry To Bring Back Popular Magic: The Gathering Web Series 'Spellslingers' Fans of the popular trading card game Magic: The Gathering will soon be able to celebrate the return of one of the best web series the game's community has to offer. Rising NBA Star Jayson Tatum Learned Some Of His Best Moves From YouTube   One of the players most responsible for the Boston Celtics' deep run in the 2018 NBA Playoffs has been rookie guard Jayson Tatum, who has averaged 18 points per game throughout the postseason. Sony Crackle Lays Off 12 To "Streamline Operations And Improve Efficiency"   Sony Crackle has reduced the size of its workforce. The digital video platform, previously known as just Crackle, has announced 12 layoffs. YouTube Taps Cardi B To Promote Its Revamped Music Service   As YouTube prepares for the launch of its new music service, the video platform is gearing up for its "biggest marketing spend…to date." Marshmello, Liza Koshy, Collins Key To Headline YouTube Onstage Event At 2018 VidCon For the second year in a row, a collection of stars will perform to a packed Anaheim Convention Center crowd to kick off VidCon. Indie Spotlight: Step Sisters Shoot The Bull On Their Front Steps   As far as web series premises go, it doesn't get much simpler than "two friends sit on their front steps and talk about whatever happens to be on their minds." YouTube's New Artist On The Rise Program To Spotlight Singer Jessie Reyez   YouTube has expanded its Artist on the Rise program to spotlight a new musician every month. The program will start by promoting singer songwriter Jessie Reyez. Copyright © 2018 Tubefilter, All rights reserved. Sign up for Tubefilter Newsletters here. Our mailing address is: Tubefilter 5405 Wilshire Blvd., Suite 270 Los Angeles, CA 90036 USA  You received this email because you subscribed to a Tubefilter Newsletter or have registered to attend one of our Tubefilter Events. We respect your privacy and inbox. If you believe this was sent to you in error and you no longer wish to receive these emails, please update your subscription preferences or unsubscribe.