Reuters: U.S.

Friday, November 23, 2018

News Alert: 10 things we learned from the midterms

 
 
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10 things we learned from the midterms
Running a political campaign is like building a Fortune 500 company, hiring or recruiting dozens, hundreds or thousands of people for a sales force that has just one day — or, with the advent of early voting, only a handful of days — to make the sale.

Parties and candidates spent more money on this year’s midterm elections than ever before, battling over thousands of contested races and millions of persuadable voters.

We asked more than a dozen managers from some of the most hotly contested races around the country what they learned this year that will inform them in the future — what lessons they took away from this year’s election, and how American political campaigns are changing.
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