YouTube may be making a major change to the way it serves ads with a new format called Ad Pods. Ad Pods consist of two spots that are served back-to-back either before or during a video. YouTube said that it is testing a format that stacks ads in order to cut down on the number of interruptions that occur for viewers.
YouTuber, singer, and songwriter Poppy, who rose to internet fame thanks to wonderfully weird videos like I'm Poppy, has signed with Abrams Artists Agency, and will be represented by its alternative programming, digital media, licensing, and branding division.
YouTube star Jimmy 'Mr. Beast' Donaldson is making another last-ditch effort to bolster PewDiePie's subscribership before his inevitable takedown by Indian production company T-Series.
In what could serve as a cautionary tale for influencers faced with choosing the right representation, social star Hayes Grier has filed suit against his former manager for allegedly stealing a $45,000 Cartier bracelet.
Hulu is going hard this Cyber Monday. The streaming service is offering new subscribers its steepest discount ever: a full year of its ad-lite plan for $0.99 per month.
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