Reports that Felix 'PewDiePie' Kjellberg was poised to lose his crown as YouTube's most-subscribed creator has clearly spurred his fans into action — as well as inspired grassroots campaigns from North Carolina (courtesy of fellow creator MrBeast) all the way to Bangladesh.
As Oscar season grinds into gear, one of the most interesting questions has been whether Netflix would finally bow to old-school tradition or once again try to turn Hollywood convention upside down.
Disney has plans to make Hulu available outside the U.S., expand the streaming service's original programming, and possibly hike up subscription prices
Last year, we covered the unique impact of micro influencers, with one study claiming that Instagrammers with less than 30,000 followers drove more successful ad campaigns than their counterparts with millions of fans — given that they drove higher engagement rates and were able to impart a sense of relatability.
As animal influencers continue to command impressive ad rates and have even spawned their own VidCon-like convention, there could be another non-human influencer genre on the rise.
Longtime Snap exec Nick Bell is leaving his post as its vice president of content — the latest in a string of executive departures from Snapchat's parent company.
Content studio Portal A announced that it has greenlit two pilots as part of a brand-new program called 'Moonshots,' which will focus on funding and producing innovate projects anchored by digital-native talent.
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