Reuters: U.S.

Friday, April 26, 2019

Hit Instagram Account ‘The Shade Room’ Unveils Original Series Slate, St. Jude's Gamer Summit Kicks Off With Twitch Stars, Viacom's Kelly Day On Hits

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Hit Instagram Account 'The Shade Room' Unveils First Original Series Slate


The Shade Room (TSR), a buzzy Instagram account founded in 2014 to celebrate black culture and furnish entertainment gossip, is getting into the original content business.

Creators for Good: Freddie Ransome On Knowing Her Normal And Staying Ladylike

 
As a Virginia native and Howard University graduate, Freddie Ransome honed her production and on-air skills to become one of the original video producers and cast members of BuzzFeed Ladylike.

St. Jude's PLAY LIVE Gamer Fundraising Summit Kicks Off In Memphis With Tons Of Twitch Stars

 
Last night, nearly 300 streamers from 30 countries gathered in Memphis for a three-day summit to launch the sixth iteration of St. Jude Children's Research Hospital's gamer-focused fundraising event PLAY LIVE.

Snap Taps McDonald's Alum Kenny Mitchell To Serve As First-Ever CMO

 
Snap has tapped its first-ever chief marketing officer, nabbing McDonald's alum Kenny Mitchell for the newly-created role. Mitchell will spearhead global marketing efforts for Snap, overseeing both consumer and product marketing programs, effective this June.

YouTube Millionaires: ProPepper's YouTube Channel Is All Fortnite, All The Time — And That's What Drives His 10+ Million Monthly Views

 
On his YouTube channel, ProPepper promises viewers "CONSTANT FORTNITE VIDEOS. THAT IS ALL." And he's a man of his word: his channel provides several videos a week, all about Fortnite.

Abrams Artists Signs Twins Niki And Gabi DeMartino, Beauty Vlogger Jake Warden

 
Abrams Artists Agency has added to its beauty and lifestyle influencer contingency in a major way, signing multi-talented twin influencers Niki and Gabi DeMartino as well as 17-year-old beauty vlogger Jake Warden.

Viacom's Kelly Day Wants To 'Build Digital Worlds' Around Its Biggest TV Hits


Viacom dipped its toes into the NewFronts waters for the first time last year. But for its second presentation, the media giant has substantial news to share, especially given the monumental purchases it has made in recent months on its path to becoming a full-fledged digital powerhouse.
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