After acquiring free streaming platform Pluto TV in January for a reported $340 million, Viacom is introducing its flagship networks onto the service's lineup.gs call last week, Netflix made a point of showing how small it is.
Twitter is back at the NewFronts this year with a dizzying array of new and re-upped content deals with some of the world's biggest publishers and entertainment companies, including The Wall Street Journal, Live Nation, and Spanish network Univision.
Taylor Swift's latest music video, a gauzy pastel rendition of her song "Me!" featuring Brendon Urie of Panic! at the Disco, has charmed its way to a YouTube record.
Marketers need to re-think their approach to ads beyond the traditional 15- and 30-second time frames that have been around for more than three quarters of a century.
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