A recent Pew Research Center study analyzing nearly 50,000 YouTube channels found that videos featuring children who appear to be younger than 13 receive triple the views of videos that do not.
Il Makiage, a recently-relaunched direct-to-consumer beauty brand that is making influencers a key part of its vision, has announced a collaboration with YouTube star Carli Bybel, who counts 6.2 million subscribers.
Nearly a year and a half after YouTube CEO Susan Wojcicki revealed the platform was developing a self-rating monetization system, that system has rolled out to a number of creators, asking them to, in the process of uploading their videos, self-certify whether those videos are safe for all ads, safe for limited ads, or are not suitable for ads at all.
Marvel Entertainment's evening presentation in Hall H may have been the headliner going into San Diego Comic-Con last week — and we'll get to them in a bit. But from a social video standpoint, they weren't the clear winners of the event.
Young Instagrammers are turning their personal accounts into business accounts so they have access to the platform's comprehensive post analytics. That may not sound like a big deal, but the issue is, a business account must publicly display contact information like a phone number or email address.
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