Reuters: U.S.

Saturday, July 28, 2018

News Alert: Midterms likely to be most expensive ever as TV ads pass billion-dollar mark

 
 
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Midterms likely to be most expensive ever as TV ads pass billion-dollar mark
Campaigns, political parties and outside groups have booked or aired more than $1 billion in television advertising, months before voters head to the polls in November in what is likely to become the most expensive midterm election campaign in U.S. history.

In the fight for control of the U.S. Senate, where Republicans hold a narrow two-seat majority, the two sides have already spent a combined $170 million on television spots, according to an observer keeping close tabs on the advertising market. 

The parties have another $230 million in airtime booked in key Senate races. 
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