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Meta requires political ads to disclose AI use |
Meta, the parent company of Facebook and Instagram, will require political advertisers to disclose the use of artificial intelligence (AI) or other digital methods starting next year. |
The update, announced Wednesday morning, comes amid a rise in generative AI technology that can create realistic depictions of public figures' appearance, voice or likeness. Advertisers will have to disclose whenever a social issue, electoral or political ad contains a "photorealistic image or video, or realistic sounding audio" that was digitally created or altered for seemingly deceptive means, Meta said in a blog post. The rule will apply in cases where AI is used in an ad to: - "Depict a real person as saying or doing something they did not say or do,"
- "Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened,"
- Or "depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event."
Advertisers do not have to disclose the use of digital alterations in ways that are "inconsequential or immaterial to the claim" raised in the ad. Meta, which recently began rolling out its own generative AI tools for advertisers, also said in a note on Monday that political advertisers would not be allowed to use the new features. "We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of Generative AI in ads that relate to potentially sensitive topics in regulated industries," the company said. Read more in a full report at TheHill.com. |
Welcome to The Hill's Technology newsletter, we're Rebecca Klar and Julia Shapero — tracking the latest moves from Capitol Hill to Silicon Valley. | |
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How policy will be impacting the tech sector now and in the future: |
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Political advertisers will not be allowed to use Meta's new generative artificial intelligence (AI) tools, the company said on Monday. Meta began rolling out its generative AI features for advertisers, which can create multiple backgrounds and versions of ad text and automatically adjust image and video sizing, in early October. However, the parent company of Facebook and Instagram said in a note on Monday that they cannot … |
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| Sen. Josh Hawley (R-Mo.) has urged the Biden administration to implement a ban on the social media platform TikTok, sharing concerns about the Chinese-owned company’s handling of content about the Israel-Hamas war. In a letter sent to Treasury Secretary Janet Yellen on Tuesday, Hawley wrote that the ongoing conflict is a "crucial test case" for TikTok, adding that the platform has the "power to radically distort … |
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Federal Reserve Chair Jerome Powell urged the central bank's forecasters Wednesday to remain flexible and "think outside" traditional economic models as they continue to offer projections for a post-pandemic economy that has repeatedly confounded expectations. Powell touted the Division of Research and Statistics, which provides the Fed with economic data and analysis ahead of its interest rate decisions, at a conference celebrating … |
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News we've flagged from the intersection of tech and other topics: |
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Google expands AI-powered search globally |
Google is expanding its Search Generative Experience to more than 120 new countries and will support four new languages, The Verge reported. |
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Cruise issued a recall of 950 vehicles with its autonomous vehicle software after a pedestrian was stuck under and dragged by a Cruise robotaxi, TechCrunch reported. |
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Upcoming news themes and events we're watching: |
- The Federalist Society will host a fireside chat with Federal Trade Commission Chair Lina Khan at the Federalist Society's National Lawyers Convention on Friday at 11:15 a.m. ET.
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Two key stories on The Hill right now: |
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Fox News host Brian Kilmeade took a shot at Virginia Gov. Glenn Youngkin (R) on Wednesday after a rough night for his party in Tuesday’s elections. … Read more |
| The White House on Wednesday swiftly pushed back on House Republicans, most notably House Oversight Committee Chair James Comer, for issuing subpoenas … Read more |
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