Reuters: U.S.

Tuesday, April 16, 2019

YouTube Teams Up With Enterprise For ‘Cobra Kai’ Campaign, Vimeo Gets Into Shortform With Acquisition, YouTube's New Head Of Unscripted, & More

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YouTube Teams Up With Enterprise For Cobra Kai Campaign


Ahead of the April 24 return of Cobra Kai, one of YouTube's top Originals, the platform has partnered with car rental brand Enterprise for an extensive ad campaign.

T-Series Court Order Sees "Abusive, Vulgar, Racist" PewDiePie Diss Tracks Blocked In India

 
T-Series and PewDiePie's battle has moved to a new venue: the Indian court system. 

Horror Vloggers Sam And Colby Sign With CAA Amid YouTube Hiatus Announcement

 
CAA has signed YouTube duo Sam Golbach and Colby Brock, whose horror-themed videos on the Sam And Colby channel have racked up 2.8 million subscribers.

Vimeo Breaks Into Shortform Space With Acquisition Of Video Creation Service Magisto


Vimeo is entering the shortform video business with the acquisition of Magisto, a service allowing users to create short videos that can be exported to any platform.

Korean Boy Band BTS Annihilates Record For Biggest 24-Hour YouTube Debut

 
K-Pop is continuing its staggering reign on YouTube.One week after girl-group Blackpink broke platform records for the most-viewed music video in 24 hours, boy band BTS clobbered those figures.

Clevver News, Style Channels Return To YouTube With Original Hosts After Defy's Collapse

 
Good news for Clevver fans. Two of the beloved lifestyle brand's YouTube channels are relaunching imminently with a bunch of familiar faces: Clevver News and Clevver Style.

YouTube Names New Head Of Unscripted; Says Upcoming Originals Slate Will Center On Music, Education, And Creators

 
The YouTube Originals team has announced its replacement for veteran executive Ben Relles, who the video giant elevated from head of unscripted content to head of innovation last week amid its foray into choose-your-own-adventure programming and interactive live specials.
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